COMPANY BRAND GUIDELINES
About This Guide
This Company Brand Guide outlines the brand communication style for Dunk & Associates, Systems 24-7. It helps designers accurately portray the company identity and personality by explaining what our brand stands for, how it’s expressed, and how the creative elements fit together in all our communications.
The Dunk & Associates brand is a valuable asset for our shareholders and requires proper care and management. Consistency and accuracy in the way the brand is expressed and reproduced will build brand strength and increase brand awareness over time. As such, the Dunk & Associates Brand Standards Guide should be followed when commissioning, designing or delivering any kind of communications.
Dunk & Associates, Systems 24-7 Logos
Virtually all marketing and communications materials will include the corporate signature and/or the logos of our products and services in some form. These signatures are the cornerstone on which the Dunk & Associates, Systems 24-7 corporate identity is based, and care must be taken to use them properly.
Consistent use of our company signatures in marketing and advertising will strengthen our position in the marketplace. It is legally registered in Canada and may not be altered in any way.
Our signatures consist of two components: a pictogram and a wordmark. The established size, colour and positioning relationships between these two components that define these logos must never be altered.
Be sure to use the approved artwork file rather than attempting to re-create the logo.