COMPANY BRAND GUIDELINES
LOGO – SYSTEMS 24-7
Symbol & Wordmark
The Systems 24-7 signature is composed of two separate elements.
Our suite of products name ‘Systems 24-7’
Our pictogram clock symbol
These elements are always to be used together, on all Systems 24-7 communications. The elements must not be separated or displayed alone.
The full-colour version of the Systems 24-7 logo is expressed using 10 colours:
Systems, Clock hands – Black
24-7 – Yellow/Orange
Shapes of Clock – Orange, Purple, Green, Teal, Red, Yellow, Dark Blue, Blue
These colours must be used consistently across all internal and external communications. When applying the logo to all types of paper and materials, as well as web and broadcast media, please ensure all colours have accurately been reproduced. Access our full colour palette guide.
The Systems 24-7 logo can only be reproduced in three versions:
Full Colour: This is the preferred choice, to be used whenever possible and always on full-colour creative, across all media
1 Colour: For light-coloured busy and distracting backgrounds, the complete logo must be in black only
1 Colour Reverse: For dark-coloured busy and distracting backgrounds, the complete logo must be in white only
Wherever it appears, clear space must be maintained around the Systems 24-7 logo, so that it visually stands out and is kept free of any other text, graphic element or other visual distractions.
Please ensure there is a minimum of 1X clear space maintained around the logo, where X is the height of the ‘7’. Leaving more clear space than this is also acceptable. Always leave at least this distance between the logo and the edge of the page, sign, envelope, or any other medium where it appears.
Regardless of the manner in which the logo is reproduced, the Systems 24-7 logo must maintain its legibility and integrity. When reproducing the logo in print, broadcast, web or embroidered applications, ensure minimum size standards are not compromised.
In order to maintain legibility in print, the minimum logo size cannot be less than 0.6” in height.
For web applications, the minimum size for use of the logo is 44 pixels in height.
For broadcast applications, a minimum logo size cannot be less than 26 scan lines.
When embroidering the Systems 24-7 logo onto clothing or accessories, the minimum size to maintain legibility is 0.433” (1.1 cm) in height. In order to maintain the legibility of the corporate logo when reproduced in embroidery, we suggest asking the vendor to optimize thread count.
The Systems 24-7 logo has been carefully crafted and considered for adaptation across a broad range of applications. Its creation was a significant investment and its proper use in the marketplace builds important brand recognition.
It is the primary way of identifying who we are and it is important to keep the logos integrity at all times. As such, it should be used as per the direction of the Identity Guide and must be applied consistently from application to application. If you do not have the proper logo artwork, please go to the download area.
The examples shown here are NOT acceptable.
Use caution not to change the proportion of the logo.
Enclosing in a Shape
Don't enclose the logo in any shape other than the original shape.
Don't change the colours of the logo.
Do not use any graphic filters or stylized effects on the logo.